Case Studies

Inamoco

Inamoco Ltd

Paul & Michelle Wood had run their own business for a number of years designing and selling specialist children’s clothing in London’s Covent Garden, but after many years of travelling up and down to London decided they wanted to move on. As they have considerable design flair they looked at various businesses that would allow them to use their skills. They decided on the mobile phone and internet social networking market for which they have developed a number of innovative products including personal Avatars and mobile downloads of a similar nature to the well known Crazy Frog.
They approached their bank for a loan to fund the second animation, development of their website and for marketing but were declined. Consequently they approached BEF and with help from BEF put together a compelling business plan and a loan of £30,000 was subsequently approved.
Inamoco Ltd was registered as a company but Paul and Michelle struggled to open a bank account for the business and had to turn to BEF to assist. BEF used its contacts in the banking world and an account was opened with Yorkshire Bank in central Bradford so trading could start.

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Case Studies