Case Studies

Wharfe Valley Cheesecakes LimitedOctober 29 2007

Wharfe Valley Cheesecakes is the dream of Martin Clay. Martin is a self taught chef who has been cooking since the age of six. He comes from a sales, marketing and negotiating background with BT, and most recently worked for Royal Mail until he was made redundant earlier this year. The aim of the business is to produce high quality cheesecakes. These will initially be sold in the Yorkshire area, but with a view to expanding nationwide once the brand and quality have been recognised. The company have rented a bespoke unit on an industrial estate near Ripon as a production centre.

These cheesecakes are made with only the finest natural ingredients, including a specialist cheese sourced from an independent dairy in Southern Ireland, and contain no artificial colours or flavourings. They will be available to customers in a range of flavours and sizes, and there will be the opportunity for these customers to select bespoke flavours which will be developed and manufactured to order. The products will be supplied both chilled and frozen to a wide variety of outlets from independent coffee shops through restaurants to food wholesalers across the North of England,

Manufacture is a simple process of mixing, measuring and chilling with no cooking involved.
Martin hopes to take on a work force of local people and build this business in to a nationwide concern with a nationally recognised brand name.

BEF have been more than happy to act as funders to support Martin’s efforts, both physically and financially, in getting this business off of the ground.

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