IP Addresses and cookies
We may collect anonymous information about your device (computer, mobile phone, tablet or any other device you might use to access our site) and activity on our website, including but not limited to your IP address, operating system and browser type and version, pages you visited and actions you took. Some of this information is recorded and processed through the use of a cookie file which is stored on your device. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.
What are cookies?
Cookies are small text files that are stored on your devices web browser when you visit the majority of websites on the internet. The text files contain information about you and the preferences you have for the website being visited.
These cookies are stored so that a site can customise its pages for the next time you visit the website or return to a page previously visited.
Cookie files will only store information from when you have visited the site and the choices you have made while on there. Personal information such as email addresses will not be stored unless you submit your email address to a web form. Cookie files will never store any of your bank details
How do cookies help us?
What we will not do with cookies?
What cookies do we use on this website?
We use the following cookies:
Please note that third parties (including, for example, providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are analytical/performance cookies.
Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
The Force24 cookies will remain on a device for 10 years unless they are deleted.
Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
