Moal Associates: eCommerce up-and-comer beats the pressure with BEF
A Start Up Loan delivered by BEF let Saadia Khan battle through adversity and keep her young eCommerce business on track for growth.
When Saadia Khan arrived in the UK from Pakistan, she already had a solid business background. This included extensive banking experience, and even time spent working for the UN.
To support her family, Saadia splits time between working as a supply teacher and running Moal Associates, her eCommerce business.
Launched in 2021 with a focused line of products, Moal grew steadily thanks to deep knowledge of Amazon’s selling environment. But in 2024, a technical issue on Amazon’s end sent product rankings (and revenue) plummeting.
To ease the strain on cashflow, Saadia took out a Start Up Loan from Business Enterprise Fund.
Now, Moal Associates is back at the top of the product rankings. Saadia has launched a revamped website and plans to expand her range into larger home products like beds and mattresses.
“Seeing the loan was government backed, that was like a sigh of relief for me. I could trust there'd be no hidden costs as with private lenders. The whole process was quick, the support was quick, I got emails back fast when I needed them. I just want to thank BEF for all their support.”
Saadia Khan, Founder
“Supporting women entrepreneurs is at the heart of our mission. Saadia came to us with a perfectly viable business; she clearly had the knowledge and determination to make it work. All she needed was some working capital to ease the pressure, we’re proud to have been able to provide it.”
Jane Cusse, Start Up Loan Manager
Start Up Loans help new businesses keep thriving in the face of hardship. Whether you're getting established or targeting growth, our Loan Managers can help you find the right path.