BEF helps award-winning Agency for Good to grow
The Bradford-based marketing company is set to increase its impact thanks to a £3k Start Up loan from BEF.
Rich Sutcliffe is the founder
of Agency for Good, an award-winning social purpose consultancy, web and
creative marketing agency based in Bradford, West Yorkshire.
Agency for Good provide
consultancy, web and creative services to start-ups and social purpose
organisations, ethically and for less.
Good by name and by purpose,
they provide six hours of free marketing consultancy to social purpose
organisations to help them create more impact. They can then provide lower cost
services including web design, graphic design and other marketing and digital
services. They also provide these services to start-ups at better rates than
Since their launch in January
2019, Agency for Good have helped over 70 social purpose organisations and have
30 paying clients including North Invest, DigiBete and Bradford Hospitals
Charity. Agency for Good have saved their clients thousands in fees meaning
they can use their funds better and on the front line.
Rich said: “I love helping
those who need the most help. The fact I can use my experience and skills to
help others is amazing. I can shape something that has my values to create a
greater impact in society.”
Keen to capitalise on their
short-term success and the good press they were receiving, Agency for Good approached
BEF for a Start Up loan in June 2019.
“We needed to redevelop our
own site which had not been changed since day one due to time constraints.” Rich
said, “We also needed additional funds for our own marketing and events to
ensure sustainability over the long term.”
Thanks to a £3,000 Start Up
loan delivered by BEF in July 2019, the redesign of the Agency for Good website
is nearing completion. They have purchased long-term marketing materials for
use at events and workshops, established an events marketing plan and set aside
funds to help with any short term cashflow problems that may arise.
Since receiving the Start Up
loan, Agency for Good won the New Business of the Year for Bradford Award at
the Bradford Means Business Awards. They were also runner up for New Business
of the Year at the Keighley and Airedale Awards.
“The Start Up loan allows us
to keep creating social impact but ensure profitability.” Rich said, “Working
with Josh was great, and he was enthusiastic about our business model, in all
honesty the process was that quick and simple that it consisted of a few emails
and a short meeting.”
Rich’s advice for other
companies who face similar challenges is: “Don’t panic, think it through and
assess as many options as possible. There is always someone out there that can
help. Build a good network of trusted people around you.”
Josh Kelly, Start Up Loans
Manager at BEF, said: “It was a pleasure to support Rich whose knowledge,
experience and focus on social impact makes a real and meaningful difference to
the customers he serves. Our support will enable Agency for Good to grow
sustainably and impact more social purpose organisations and the communities
For more information on Agency for Good visit https://agencyforgood.co.uk.
Looking for finance to start your own business in the creative sector? Our Start Up loans team is here to help.