York-based Yorkshire Explorer, which has been making its signature gins for almost two years, is the driving force behind the new creation. The brand will sell the new range through its website and bar network. The Scarborough-based seaweed farming and processing company, SeaGrown, has set up their own seaweed farm on the Yorkshire Coast, and provide Yorkshire Explorer with its home-grown Sugar Kelp, which helps give the rum its taste of the sea.
Yorkshire Explorer has organised a regional Treasure Hunt, giving Yorkshire rum lovers the opportunity to be one of the first to taste the new creation. Starting on 24 August and driven through its social media channels, The Explorer team will be taking the Yorkshire Explorer Defender on tour to five towns and cities across the region to give away a limited number of bottles. Clues for where the Explorer Defender will be each day will be posted throughout the week on the company’s Facebook and Instagram channels.
The business was founded by Callum Houston, director of events company, The Yorkshire Bartender. Over the last few months, he has used his time to perfect his new rum recipe, which marks a significant move forward for the business.
He said: “This launch is a big step for our business, having focused on the gin market for the last 12 months, I’m really excited to branch out into rum. Working with SeaGrown to produce this unique tasting rum has made it extra special and a great thing for Yorkshire.”
“As a Yorkshire business, we’re proud of our heritage so being able to keep as much of the production in our home county is very important. We’ve already had a great take up, even before we have officially launched, so I’m confident it will be a big seller.”
SeaGrown director, Wave Crookes, said: “Working with Yorkshire Explorer is a fantastic opportunity for us to showcase the diversity of our seaweed.
“Our seaweed farm is now well established and an ethical way to produce sustainable crops that we hope will transform industries over the next few years. Our Sugar Kelp has a very distinctive taste and every customer can guarantee a taste of Yorkshire with every sip.”
For more information on Explorers Spiced Rum please visit www.theyorkshireexplorer.co.uk.
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